The most successful real estate professionals aren’t just working harder—they’re working smarter.
If you’re searching for properties using broad criteria or generic tools, you’re not only wasting time. You’re probably missing the best opportunities. Search filters allow you to go beyond the surface of property listings and dig deeper into the lives of the people who own them.
And that’s where the deals happen.
Advanced filters are your shortcut to smarter decisions. Once you understand how to use them, you will no longer need to guess which properties might work for your client or investment goals. You can apply combinations of filters to instantly remove properties that don’t match your criteria and dive deeper into the ones that do.
For example:
The most successful real estate professionals don't pull a generic list of properties. They identify the signs that lead to better deals.
And once you know what to look for, you can too.
Every property has a backstory.
Someone owns it. Someone lives there—or maybe they don’t. Someone might be behind on taxes, thinking about downsizing, or managing the place from across the country.
When you start to see properties as clues to what the owner might be going through, your strategy shifts. You stop mass marketing to addresses and start speaking directly to people with real needs and real motivations.
Filters are what make this possible.
Location is one of the most important factors in real estate, but it isn’t just about zip codes.
The right filters help you zero in on smaller areas—neighborhoods, school districts, or even a few city blocks—where deals are more likely to happen. Whether you’re looking for great rental areas, up-and-coming neighborhoods, or places where homes are turning over quickly, location filters help you cut out the guesswork.
With PropertyReach, you can narrow your search by:
Pair these location filters with property and owner details, and you’ll be working smarter—not just searching randomly. It's a faster way to find the right opportunities in the places that actually matter.
Property filters are foundational. But when you combine them with owner insights, they become strategic tools.
You can filter by:
These details matter. A tired two-bedroom with no updates might be a nightmare for a buyer but a dream opportunity for a value-add investor. With filters, you’re not wasting time on the wrong properties.
Price is just the starting point. Advanced financial filters let you dig deeper into equity, value, and real deal potential.
With these filters, you can:
Equity filters, in particular, are gold for wholesalers and creative finance investors. If a seller has owned a property for 20+ years and has 80% equity, you know you’ve got room to structure a win-win deal.
Tip: When you pair high equity with distress indicators like liens or long days on the market, your outreach can become even more effective.
Not all leads are created equal.
There will be a lot of properties with homeowners who have absolutely no interest in selling. On the other hand, there will be properties with clear signs of seller distress or motivation—exactly the kind of indicators that help you move faster and smarter.
With PropertyReach, you can filter for:
You can also combine multiple filters. This will help you cut through clutter and build highly specific, high-conversion lead lists.
For example, look for properties that haven’t sold in over 20 years, have delinquent taxes, and are owned by someone over the age of 70. That combination can reveal long-term owners who may be overwhelmed with upkeep and more likely to sell.
Demographic filters give you insight into the people who own the properties—and that insight helps you spot seller motivation before it shows up in a listing.
With PropertyReach, you can filter by:
Each of these filters helps you uncover leads with life events or ownership situations that align with the desire—or need—to sell.
Tip: With PropertyReach, you can go one step further and filter your list to show only property leads that have contact info available, like phone numbers and email addresses. No more building a perfect list only to realize you can’t reach anyone on it.
You don’t need more leads. You need better ones.
With over 130 advanced filters, PropertyReach helps you move beyond the noise of the general real estate market and into a space where data drives strategy—and strategy drives deals.
Whether you’re an investor, agent, or wholesaler, the combination of property search filters, owner insights, and contact data gives you everything you need to act fast, act smart, and act with purpose.