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Apr 01, 2025 Melissa Stockton

Using 130+ Property Search Filters to Improve Your Real Estate Strategy

The most successful real estate professionals aren’t just working harder—they’re working smarter.

If you’re searching for properties using broad criteria or generic tools, you’re not only wasting time. You’re probably missing the best opportunities. Search filters allow you to go beyond the surface of property listings and dig deeper into the lives of the people who own them.

And that’s where the deals happen.


Simplifying Property Searches with Advanced Filters

Advanced filters are your shortcut to smarter decisions. Once you understand how to use them, you will no longer need to guess which properties might work for your client or investment goals. You can apply combinations of filters to instantly remove properties that don’t match your criteria and dive deeper into the ones that do.

For example:

  • A fix-and-flip investor can search for single-family homes built before 1980, with no permit activity in the past five years, and absentee ownership.
  • A real estate agent can look for empty nesters in a specific neighborhood who are long-time homeowners but may be thinking about downsizing.

The most successful real estate professionals don't pull a generic list of properties. They identify the signs that lead to better deals.

And once you know what to look for, you can too.


Focus on the People, Not Just the Properties

Every property has a backstory.

Someone owns it. Someone lives there—or maybe they don’t. Someone might be behind on taxes, thinking about downsizing, or managing the place from across the country.

When you start to see properties as clues to what the owner might be going through, your strategy shifts. You stop mass marketing to addresses and start speaking directly to people with real needs and real motivations.

Filters are what make this possible.


Location-Based Filters: Pinpoint Ideal Neighborhoods and Areas of Opportunity

Location is one of the most important factors in real estate, but it isn’t just about zip codes.

The right filters help you zero in on smaller areas—neighborhoods, school districts, or even a few city blocks—where deals are more likely to happen. Whether you’re looking for great rental areas, up-and-coming neighborhoods, or places where homes are turning over quickly, location filters help you cut out the guesswork.

With PropertyReach, you can narrow your search by:

  • City, county, or zip code
  • Specific school districts or neighborhoods
  • Drawing your own area on the map
  • Places where homes are selling faster or prices are rising
  • Areas with a lot of investor activity or rental demand
  • Spots seeing new development or growth

Pair these location filters with property and owner details, and you’ll be working smarter—not just searching randomly. It's a faster way to find the right opportunities in the places that actually matter.


Property Features: Bedrooms, Bathrooms, Square Footage, and More

Property filters are foundational. But when you combine them with owner insights, they become strategic tools.

You can filter by:

  • Number of bedrooms and bathrooms
  • Property type (SFR, condo, multi-unit, mobile home)
  • Year built or last sold
  • Square footage of lot and living area
  • Zoning classifications
  • Property condition (based on code violations, last remodel, or permits)

These details matter. A tired two-bedroom with no updates might be a nightmare for a buyer but a dream opportunity for a value-add investor. With filters, you’re not wasting time on the wrong properties.

Woman looking at a potential investment property

Price Range and Equity Filters: Make Sure the Numbers Work

Price is just the starting point. Advanced financial filters let you dig deeper into equity, value, and real deal potential.

With these filters, you can:

  • Find properties within a specific price range
  • Sort by estimated property value vs. last sale price
  • Target homes with high estimated equity
  • Exclude homes that are overleveraged

Equity filters, in particular, are gold for wholesalers and creative finance investors. If a seller has owned a property for 20+ years and has 80% equity, you know you’ve got room to structure a win-win deal.

Tip: When you pair high equity with distress indicators like liens or long days on the market, your outreach can become even more effective.


Investment-Focused Filters: Spot Deals Before They Hit the Market

Not all leads are created equal.

There will be a lot of properties with homeowners who have absolutely no interest in selling. On the other hand, there will be properties with clear signs of seller distress or motivation—exactly the kind of indicators that help you move faster and smarter.

With PropertyReach, you can filter for:

  • Preforeclosures, tax liens, or pre-probate
  • Absentee owners with multiple properties
  • Vacant homes
  • Expired MLS listings
  • Long days on market
  • Long-term owners likely to be equity-rich
  • No permit activity or deferred maintenance

You can also combine multiple filters. This will help you cut through clutter and build highly specific, high-conversion lead lists.

For example, look for properties that haven’t sold in over 20 years, have delinquent taxes, and are owned by someone over the age of 70. That combination can reveal long-term owners who may be overwhelmed with upkeep and more likely to sell.


Demographic Filters: Understand the Household Dynamics

Demographic filters give you insight into the people who own the properties—and that insight helps you spot seller motivation before it shows up in a listing.

With PropertyReach, you can filter by:

  • Owner age – Older owners may be ready to downsize, relocate, or cash out.
  • Years owned – Long-term owners often have high equity and may be open to offers.
  • Out-of-state owners – These are commonly tired landlords managing properties from afar.
  • Absentee owners – Great for finding vacant rentals, inherited homes, or unused properties.
  • Ownership type – LLCs and trusts can indicate investor-owned properties that may be underperforming.
  • Number of properties owned – Target owners with large portfolios who might be looking to sell one or more.

Each of these filters helps you uncover leads with life events or ownership situations that align with the desire—or need—to sell.

Tip: With PropertyReach, you can go one step further and filter your list to show only property leads that have contact info available, like phone numbers and email addresses. No more building a perfect list only to realize you can’t reach anyone on it.


Ready to Level Up Your Lead Strategy?

You don’t need more leads. You need better ones.

With over 130 advanced filters, PropertyReach helps you move beyond the noise of the general real estate market and into a space where data drives strategy—and strategy drives deals.

Whether you’re an investor, agent, or wholesaler, the combination of property search filters, owner insights, and contact data gives you everything you need to act fast, act smart, and act with purpose.

Published by Melissa Stockton April 1, 2025
Melissa Stockton